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Research papers

The new visual language of brands

Every brand should tell a short story because every consumer intuitively seeks a story: discover what drives a compelling story, how to tell it effectively and how to change consumer minds.

Catalogue: Global Qualitative 2017: Back to the future
Author: Nick Gadsby
November 1, 2017
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Citation

Gadsby, N. (2017a, November 01). The new visual language of brands. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-new-visual-language-of-brands


Videos

The new visual language of brands

Every brand should tell a short story because every consumer intuitively seeks a story: discover what drives a compelling story, how to tell it effectively and how to change consumer minds.

Catalogue: Global Qualitative 2017: Back to the future
Author: Nick Gadsby
January 11, 2017
×

Citation

Gadsby, N. (2017a, January 11). The new visual language of brands. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-new-visual-language-of-brands-8947


Research papers

Reality is cheap

It is becoming apparent that human imagination and the fantasies it makes possible are crucial for human happiness. It has been believed that imagination is a subjective and idiosyncratic capacity, however recent research shows this is not the case;...

Catalogue: Congress 2011: Impact
Author: Nick Gadsby
September 18, 2011
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Citation

Gadsby, N. (2011a, September 18). Reality is cheap. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/reality-is-cheap